A Rock Paper Scissors Tournament starring Hugo Chavez, Hu Jintao, Barack Obama,
John Paul II, Kim Jong-il, Idi Amin, Queen Elizabeth and Mahmoud Ahmadinejad.
Created during the ‘Honest’ Workshop on ‘creating a common language with laughs’
held by Cary Murnion in Fabrica, Benetton’s communication research centre.
Designed to go viral, the 3-day project went viral immediately with over 150k views